Scott Sumner · Web Strategy for the AI Era
Get found, understood, and chosen in the AI era.
Your website is no longer just a brochure. It is source material for Google, AI answer engines, agents, and real buyers. I help businesses make that source material clear enough to be found, trusted, and recommended.
What this site is about
Make your business understandable to humans, Google, and AI.
Found
Clear pages, clean structure, and useful content that search engines and AI systems can actually parse.
Understood
Messaging, proof, FAQs, schema, and service pages that explain what you do without making people or machines guess.
Chosen
Conversion paths, trust signals, comparisons, and next steps that help buyers decide instead of keep shopping.
Your website is source material now.
If your site is vague, thin, slow, or hard to understand, AI will not magically fix it. It will expose it.