From the blog
Writing on AI search.
What changed in AI search, what it means for a business that already has customers, and what to do about it. The method gets worked out here first.
- Website popups: Let buyers read before you ask
- AI review replies: Answer the customer, not the keyword
- Domain name control: Keep the keys to your business
- AI role-play: Practice the client call before it counts
- AI meeting notes: Keep maybe out of the task list
- Redact PDFs before AI: A black box is not deletion
- AI and junior jobs: Keep a path to good judgment
- Business hours: Your chatbot is not your opening time
- A website preview is not private by default
- AI document analysis: Did it see the chart?
- Service pages: Help buyers know when you are a fit
- WordPress export vs. backup: Can you restore the site?
- AI automation: Stop retries becoming duplicate work
- Keyboard accessibility: Test beyond the mouse
- AI knowledge bases: Retire the answers you replaced
- AI marketing: Automate the work, not the applause
- Internal linking: Give your service pages a way in
- ChatGPT Intelligent UI: Try the tool before the build
- Why Search Console query totals do not add up
- Personal Agent Protocol: When customers send AI
- AI regression testing: Keep the jobs that worked
- AI location pages: A city name is not local proof
- AI training opt-out is not a data retention policy
- AI sycophancy: Agreement is not business validation
- PageSpeed scores: Test results are not customer results
- AI website translation: Finish the customer journey
- ChatGPT plugins: Build a useful task, not a brochure
- Prompt injection: When a document gives AI orders
- Site search: Stop sending buyers to dead ends
- AI Brainstorming: Keep Your Starting Ideas Different
- PDF vs. HTML: Give Buyers a Page, Not Just a File
- AI Price Comparisons: Make Your Offer Comparable
- AI Alt Text: Describe the Job, Not Just the Picture
- Cheaper AI Models: Measure Cost per Finished Job
- Content Refresh SEO: Change More Than the Date
- AI Spreadsheet Cleanup: Protect Your Customer IDs
- Contact Form Testing: Follow the Lead Past Send
- Block AI Training Without Blocking AI Search
- AI Customer Research: Keep the Evidence in the Summary
- Website Redesign SEO: Keep the URLs That Earn Leads
- SEO is not dead. Search behavior is changing.
- AI Where the Drag Is Obvious
- 10 AI Terms Business Owners Need to Know
- AI Is Not the Internet Again
- Stop Prompting AI Like a Search Box. Start Building Loops.
- AI Can Open the Door. But Who Watches the Lobby?
- ChatGPT Ads Are Coming. Trust Still Matters.
- The AI Talent War Is Really About Leverage
- When Ads Look Organic, Trust Gets Blurry
- The AI Skill Gap Is a Context Gap
- AI at Work Is Becoming a Values Problem
- Better AI Understands the Job Behind the Prompt
- AI Search Has a Trust Problem
- Stop Chasing AI Rankings. Build the System.
- I Built an AI Marketing Operator for $8 a Month
- Google Killed FAQ Rich Results, Not Schema
- Should You Block AI Crawlers?
- SEO Isn’t Dead. Lazy SEO Is.
- Findability OS: SEO for the AI Age
- Is Your Website Ready for AI Agents?
- Are AI-Built Websites Bad for Business?
61 posts