by Scott Sumner | Jun 2, 2026 | AI Findability
TL;DR Blocking AI crawlers may protect content in some cases, but it can also reduce visibility for businesses that need to be found. Publishers and service businesses have different incentives. Most service businesses need discoverability more than content...
by Scott Sumner | Jun 1, 2026 | AI Findability
SEO is not dead. Lazy SEO is. Search is shifting toward being understood, trusted, and recommended by Google, AI answers, and future buying agents. Answer: SEO is not dead. The old ranking-only playbook is getting weaker. AI search rewards clear entities, trusted...
by Scott Sumner | May 30, 2026 | AI Findability
TL;DR Findability OS is Scott Sumner’s framework for making a business easier to find, understand, trust, and choose across search and AI systems. It connects SEO, AEO, GEO, schema, content clarity, technical quality, proof, and buyer paths. The point is not gaming...
by Scott Sumner | May 29, 2026 | AI Findability
TL;DR AI agents will increasingly research, compare, summarize, and shortlist vendors. Websites need to be clear enough for both humans and machines. Agent-ready websites need crawlable content, clear services, structured data, proof, FAQs, fast pages, and conversion...
by Scott Sumner | May 28, 2026 | AI Findability
TL;DR AI-built websites are not automatically bad. They become risky when nobody handles structure, SEO, security, analytics, content models, or long-term maintenance. The problem is not AI. The problem is unmanaged technical debt created faster. Business owners...
