by Scott Sumner | Jun 10, 2026 | AI at Work
The next jump in AI usefulness is not prettier answers. It is models and workflows that understand the job behind the prompt and the business outcome behind the task. Answer: Useful AI does not just answer the sentence you typed. It understands the job you are trying...
by Scott Sumner | Jun 8, 2026 | AI Search
AI search is not only a traffic problem. It is a trust problem. Businesses need clear proof, entity signals, useful answers, and machine-readable context. Answer: AI search changes the question from “where do we rank?” to “can an AI system understand and trust us?”...
by Scott Sumner | Jun 5, 2026 | AI Findability
TL;DR Ranking in AI search is too narrow. Businesses need a system that makes them easier to find, understand, trust, and recommend. An AI Findability system includes entity clarity, service pages, proof, schema, internal links, answer assets, and technical quality....
by Scott Sumner | Jun 4, 2026 | AI at Work
An AI marketing operator is not just a writing tool. It is a workflow layer that helps turn rough ideas into posts, graphics, blog drafts, reminders, and publishable assets. Answer: The value of an AI marketing operator is not just faster writing. It is removing...
by Scott Sumner | Jun 3, 2026 | AI Findability
TL;DR Google removed the visible FAQ rich-result reward, not the underlying value of structured, accurate content. Schema still helps machines understand visible page content when it is truthful and not spammy. The right lesson is not “schema is dead.” The lesson is...
