Block AI Training Without Blocking AI Search

Block AI Training Without Blocking AI Search

by | Sep 19, 2026 | AI Search

By Scott Sumner | AI SearchBlocking AI training does not always mean blocking AI search. Before you approve a blanket bot restriction, separate how your content gets reused from how potential customers discover it. Answer: You can block OpenAI’s GPTBot for...
SEO is not dead. Search behavior is changing.

SEO is not dead. Search behavior is changing.

by | Sep 8, 2026 | AI Search

People are not abandoning Google for ChatGPT. They are adding AI to the way they research, compare, and make decisions. New data shows 95% of ChatGPT users still use Google, even as generative AI usage grows quickly. SEO is not disappearing. It is being asked to do a...
ChatGPT Ads Are Coming. Trust Still Matters.

ChatGPT Ads Are Coming. Trust Still Matters.

by | Jun 19, 2026 | AI Search

TL;DR If AI answers become ad inventory, visibility and trust become separate problems. Paid placement can put a business in the conversation, but it cannot make vague or weak content credible. Businesses need clear services, proof, content, schema, and entity signals...
When Ads Look Organic, Trust Gets Blurry

When Ads Look Organic, Trust Gets Blurry

by | Jun 18, 2026 | AI Search

TL;DR When ads and organic results blur together, search becomes a trust problem, not just a ranking problem. Business owners need to understand the whole search experience around their brand, products, images, ads, AI answers, and competitors. The question is not...
AI Search Has a Trust Problem

AI Search Has a Trust Problem

by | Jun 8, 2026 | AI Search

AI search is not only a traffic problem. It is a trust problem. Businesses need clear proof, entity signals, useful answers, and machine-readable context. Answer: AI search changes the question from “where do we rank?” to “can an AI system understand and trust us?”...