by Scott Sumner | Sep 16, 2026 | AI Findability
By Scott Sumner | AI Findability A website redesign can improve the way your business looks while breaking the routes customers use to find it. Protect your existing pages before changing their addresses. Answer: Website redesign SEO means preserving valuable content,...
by Scott Sumner | Jun 5, 2026 | AI Findability
TL;DR Ranking in AI search is too narrow. Businesses need a system that makes them easier to find, understand, trust, and recommend. An AI Findability system includes entity clarity, service pages, proof, schema, internal links, answer assets, and technical quality....
by Scott Sumner | Jun 3, 2026 | AI Findability
TL;DR Google removed the visible FAQ rich-result reward, not the underlying value of structured, accurate content. Schema still helps machines understand visible page content when it is truthful and not spammy. The right lesson is not “schema is dead.” The lesson is...
by Scott Sumner | Jun 2, 2026 | AI Findability
TL;DR Blocking AI crawlers may protect content in some cases, but it can also reduce visibility for businesses that need to be found. Publishers and service businesses have different incentives. Most service businesses need discoverability more than content...
by Scott Sumner | Jun 1, 2026 | AI Findability
SEO is not dead. Lazy SEO is. Search is shifting toward being understood, trusted, and recommended by Google, AI answers, and future buying agents. Answer: SEO is not dead. The old ranking-only playbook is getting weaker. AI search rewards clear entities, trusted...
by Scott Sumner | May 30, 2026 | AI Findability
TL;DR Findability OS is Scott Sumner’s framework for making a business easier to find, understand, trust, and choose across search and AI systems. It connects SEO, AEO, GEO, schema, content clarity, technical quality, proof, and buyer paths. The point is not gaming...
