by Scott Sumner | Sep 28, 2026 | AI Findability
By Scott Sumner | AI Findability | Published September 28, 2026Site search can miss the service a buyer wants even when you offer it. Review the failed searches before buying a smarter search tool. Answer: Improve site search by testing customer language, checking...
by Scott Sumner | Sep 26, 2026 | AI Findability
By Scott Sumner | AI Findability | Published September 26, 2026Your best explanation should not require a download. When a service brochure is the only place buyers can find the details, a polished document can become an awkward front door. Answer: PDFs can appear in...
by Scott Sumner | Sep 25, 2026 | AI Findability
By Scott Sumner | AI Findability | Published September 25, 2026AI price comparisons put your offer beside alternatives before a buyer talks to you. Make the price, scope and conditions clear enough that the comparison means something. Answer: Prepare for AI price...
by Scott Sumner | Sep 24, 2026 | AI Findability
By Scott Sumner | AI Findability | Published September 24, 2026AI alt text can describe a website image accurately and still miss its purpose. The useful question is what a visitor needs to understand or do, not how many objects the model can name. Answer: Write alt...
by Scott Sumner | Sep 22, 2026 | AI Findability
By Scott Sumner | AI Findability | Published September 22, 2026A content refresh should make an existing page more useful, not merely make it look newer. If you use AI to update your website, start with the facts and advice that need changing before touching the...
by Scott Sumner | Sep 20, 2026 | AI Findability
By Scott Sumner | AI FindabilityContact form testing should not stop at a green confirmation box. Follow a test inquiry all the way to the inbox or CRM where your team will answer it. Answer: Test a contact form from the public page through to the inbox or CRM your...
